• Madeleine Wenthzel

The golden egg - A social media story

Remember the story Aesop told about the goose and the golden egg? The implications and applications are powerful, so let’s take another look.


The fable is about a poor farmer who one day discovered in the nest of his pet goose a glittering golden egg. At first, he thought it must be some kind of trick. But as he started to throw the egg aside, he had second thoughts and took it in to be appraised instead.


The egg was pure gold! The farmer couldn’t believe his good fortune. He became fabulously wealthy; it all seemed too good to be true.


But with his increasing wealth came greed and impatience. Unable to wait day after day for the golden eggs, the farmer decided to kill the goose and get them all at once. But when he opened the goose, he found it empty. There were no golden eggs. And now there was no way to get any more. The farmer had destroyed the goose that produced them.

The lessons we can learn from this story are innumerable, but we’d like to highlight one lesson that applies to social media marketing:


Social media lesson 1: Most of the exciting, glamorous, enjoyable things in life (“golden eggs”) take place as a direct result of consistent, non-glamorous, day-in-and-day-out work (feeding the “goose”). To receive the golden eggs, the farmer had to have three essential ingredients: patience, daily contact with the goose, and care for the goose. When it comes to social media (as well as our finances, our relationships etc.) we experience success as a result of patience, daily disciplines, and constant care. That isn’t always exciting or glamorous. But it is essential.


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Mad By Nature - Social Media Animals

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